
"Gran Torino" has made Clint Eastwood's day.
In his latest movie, the 78-year-old Hollywood icon plays one of the grouchiest characters in screen history. But the actor-director is surely smiling now. As his R-rated drama expanded across America this weekend, it raced past the competition to become the top-grossing film in the box-office derby with an estimated $29 million. This marks the biggest wide release of any Eastwood movie, far surpassing the $18-million three-day bow of his "Space Cowboys" in 2000.
Warner Bros.' "Gran Torino" is a redemptive tale starring Eastwood as a cynical Korean War vet bent on reforming his next-door neighbor, an Asian teen who tries to steal his prized 1972 car. The film had generated strong business -- $11 million -- in limited release since mid-December. Some industry watchers were skeptical the film could lure big crowds beyond die-hard Clint fans once it expanded from 84 to more than 2,800 theaters.
The strong turnout for "Gran Torino" is not only a testament to the veteran actor's enduring appeal among his customary fan base of older moviegoers, but also shows his popularity among the under-30 crowd.
"What the platform release has done is take his core audience and broadened it out to an audience he hasn't had for years -- young males," said Warner Bros. distribution chief Dan Fellman, referring to fans of Eastwood's decades-old "Dirty Harry" films. It was in the fourth film of the series, "Sudden Impact," that Eastwood uttered the classic line, "Go ahead, make my day," holding a gun to someone's head. Now being talked about is his similarly threatening line in "Gran Torino": Pointing his gun at a gang, he growls, "Get off my lawn!"
Also surprising, noted Fellman, was that 52% of the audience was female, who ordinarily account for half or fewer of those who see Eastwood's movies.
With a to-date total of an estimated $40 million, "Gran Torino" -- which cost about $33 million to make (after a hefty tax rebate) -- is sure to be profitable. Fellman predicts it will collect close to $50 million by week's end and go on to be Eastwood's highest-grossing film after "In the Line of Fire," "The Unforgiven" and "Million Dollar Baby."
Audiences looking for lighter fare also turned out this weekend to see 20th Century Fox's new chick flick, "Bride Wars," which landed at the altar in second place with an estimated $21.5 million. "Bride" was largely panned by critics. But the PG film starring Kate Hudson and Anne Hathaway as best friends who accidentally plan their weddings on the same day did better than most expected. "Unlike the critics who roundly panned it, women of all ages clearly loved this movie," said Chris Aronson, Fox's senior vice president of distribution.
Proving that satisfying horror films can also scare up good business, director David S. Goyer's PG-13 newcomer, "The Unborn," a low-budget horror/thriller from Universal Pictures recently sold genre label Rogue, came in third with an estimated $21.1 million in 2,357 theaters, averaging $8,950 a site.
In fourth was a strong performer for Fox, "Marley & Me," a family comedy starring Owen Wilson and Jennifer Aniston in a story about a naughty but endearing Labrador who teaches his owners some important life lessons. It took in $11.3 million in its third weekend. The film, based on John Grogan's bestseller, has amassed $123.7 million to date and helped reverse Fox's box-office downturn of last year.
Paramount Pictures' holdover drama, "The Curious Case of Benjamin Button," starring Brad Pitt and Cate Blanchette, took fifth place with an estimated $9.4 million in 2,947 theaters. The film, about a man who ages backward, has grossed about $94.3 million since its nationwide bow on Christmas Day.
"Benjamin Button" is one of several current releases vying for awards attention, which kicks off in earnest tonight with the Golden Globes ceremony and is followed by the announcement of the Oscar nominations on Jan. 22. Movies can benefit at the box office if they win best-picture Globes and Oscars.
The only other newcomer this weekend, "Not Easily Broken," from Sony's TriStar Pictures, grossed an estimated $5.6 million. It was a solid opening for the low-budget film, a faith-based drama that cost $5 million to make. The film was adapted from the book of the same name by renowned pastor and author Bishop T. D. Jakes.
The weekend's total business was up an estimated 14% over the comparable weekend last year, with a total of $148 million versus $129.6 million, according to box-office tracking firm Media by Numbers.
"This is the momentum from 2008 carrying over very strongly in 2009," said Media by Numbers President Paul Dergarabedian. "It's the third consecutive up weekend."
Weekend Estimates:
1. "Gran Torino," $29 million.
2. "Bride Wars," $21.5 million.
3. "The Unborn," $21.1 million.
4. "Marley & Me," $11.4 million.
5. "The Curious Case of Benjamin Button," $9.4 million.
6. "Bedtime Stories," $8.6 million.
7. "Valkyrie," $6.7 million.
8. "Yes Man," $6.2 million.
9. "Not Easily Broken," $5.6 million.
10. "Seven Pounds," $3.9 million.
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LATimes